Unfiltered thoughts on B2B, B2G, communications, leadership and the occasional marketing nonsense.
Experiences and perspectives brewed, and now ready to serve!
SAME SAME BUT DIFFERENT
Experimenting with Tiktok with absolutely no strategy
Find Decaf Marketing on TikTok: @decafmarketing.
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A NOTE FROM THE PERSON BEHIND DECAF
I work in marketing. I still have questions.
I’m Irmak Parlat. After 13+ years in marketing and communications, I’m more interested in the questions that make us pause than the advice that makes the rounds.
Decaf is where I think out loud about B2B, B2G, reputation, leadership and AI. The real work, not the version that fits neatly into a framework.
No guru hat. Just a point of view.
SAME PERSON. DIFFERENT HAT.
My corporate hat
I work at Webb Fontaine as the Head of Marketing and Communications. Webb Fontaine is the leading trade facilitation company, offering AI-powered solutions for Customs, port authorities, and stakeholders in the trade ecosystem.
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THE SECOND READ / EDITOR’S PICKS
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